Sometimes a few simple changes and a shift in focus is all that you need to make a big difference in the return you get from your social media activity. In this post we have 4 great tips to help you boost your social media returns getting the most from your social media marketing budget. NB these are all points you can measure.
The beginning of the year is always a good time to look ahead and to make plans. There are always lots of things to do and many different areas that beg attention but some will give better return than others. The number one online marketing concern for most companies is generating traffic and leads. Below are our 3 tips for the areas that will help with that and boost your online marketing effectiveness.
If you are hesitating when it comes to content marketing these statistics will provide some motivation. Most businesses will have heard of content or inbound marketing and recognise that it is a great way to reach out to their potential and existing customers on-line however it takes some commitment and planning to get started.
If you are still on the sidelines or struggling to to get a strategy for compelling engaging content in place this list will give you reasons to move on. Continue reading
Try these simple tactics to boost your Twitter engagement. More engagement will increase your follower numbers, improving your marketing reach. The greater the number of interactions the more likely you are to gain traffic for your site and generate new customers. Continue reading
How does your site look to visitors using mobile devices? If your pages are hard to view or difficult to navigate on a small screen you are probably loosing traffic, sales and goodwill. Responsive web design adapts your page format to fit the screen size of the viewer. This posts looks at the trends on mobile and tablet usage that should inform how you present your web pages. Plus what you need to know about making your site responsive.
Now is the time to get you Christmas keywords, SEO and Christmas content marketing up and running. Here is a handy guide to getting it right and attracting targeted traffic at a busy time of year.
Latest algorithm update from Google impacts 90% of searches. Are you ready? We look at what you need to consider so your site content is in good shape for this new Hummingbird approach.
This update has a very different complexion to its predecessors Panda and Penguin which were all about penalties for sites that fell short of their higher standards (for linking and content quality). Hummingbird is all about answering queries and not best matches for specific keywords. Continue reading
A full day Copywriting for Events course for anyone who wants to write better copy for their event brochure or web pages.
Taking place on the 15th October in central London this full day course is suitable for any conference producers and marketing professionals who need to produce clear and compelling content that gets the readers attention and drives delegate registration. Continue reading
Getting the small details right can make all the difference. Its not just the 140 characters. Twenty Twitter Tips here to make sure you whole profile page is working hard for you.
If you are putting in the effort to tweet regularly make sure that any other aspects of your twitter page are also helping you engage with your audience. Compelling and and engaging tweets will get re-tweeted and bring your message to a wider audience and they will boost your followers/audience but appearance and first impressions also play a part. Continue reading