Is you content marketing effective? If you have a website, blog or social page you will be involved to some degree in content marketing. If you have fully embraced the idea you may be creating your own video or producing … Continue reading
Author Archives: Henry Perks
Compelling detail on asking for actions with your social accounts. Dan Zarrella from HubSpot has done the work and produced this great infographic.
Search engines favour (place higher in their SERP’s) those pages that give them the right signals. SEO may seem from the outside to be a rather mysterious and arcane art but getting the right combination of SEO success factors on … Continue reading
Content marketing is the current buzz and for good reason – it works. Articles that match the searches of your potential customers will draw people to your online presence. So understandably many businesses are keen to get started and get their … Continue reading
To get found and to deliver obvious navigation for your site visitors you need to make sure that your page URL, titles, headings (H1) and navigation are aligned with your users interests. These are your content labels. Poor labeling will … Continue reading
Once you have added a business blog as another string to your online marketing bow make sure you are getting the best from the effort and resource you put into it. A business blog is not and end in itself … Continue reading
According to Matt Cutts Google’s Head of Search Spam. (The good news is that they are all easy to get to grips with.) As they are mistakes he is seeing most often it is well worth thinking about them and reviewing how you … Continue reading
Hubspot have released their 2013 survey that examines what 3,339 marketing professionals from 128 countries have to say about inbound marketing. Have a look at what others are saying – how does your current online marketing activity compare? There are many … Continue reading
Your business page will now have a better appearance when viewed on a mobile device. With nearly half of all the millions of page visitors accessing by mobile phone there has been an announcement from Facebook of an improved version of … Continue reading
Interesting stats on changes in the way digital content is being consumed. If you are embracing content marketing for your business there are good pointers on the channels you should use and note how consumers are sharing via social media.