To get found and to deliver obvious navigation for your site visitors you need to make sure that your page URL, titles, headings (H1) and navigation are aligned with your users interests. These are your content labels. Poor labeling will … Continue reading
Category Archives: Content Marketing
Once you have added a business blog as another string to your online marketing bow make sure you are getting the best from the effort and resource you put into it. A business blog is not and end in itself … Continue reading
Hubspot have released their 2013 survey that examines what 3,339 marketing professionals from 128 countries have to say about inbound marketing. Have a look at what others are saying – how does your current online marketing activity compare? There are many … Continue reading
Interesting stats on changes in the way digital content is being consumed. If you are embracing content marketing for your business there are good pointers on the channels you should use and note how consumers are sharing via social media.
You could be vulnerable, here’s what to do about it. WordPress Security Hackers are attacking WordPress sites. If you have a blog for your business there is a high chance that you are using WordPress, one of the most popular blogging … Continue reading
Make sure your event or conference site is working hard to attract and engage potential delegates. Shameless plug here as this is a course I am delivering for The Media House. However if you think your site could be better … Continue reading
You can make changes to your inbound marketing now that will improve results right away. Marketing your business, products or services is a constant activity and might better be described as a marathon rather than a sprint. However there are … Continue reading
Engaging with your audience on social platforms takes effort and resources that need to be balanced with sales or conversions to be worthwhile.
Small and local business should be looking to boost (or get started on) their digital marketing strategies. If you feel intimidated by the thought of competing with larger and often better funded organisations – don’t. In digital marketing bigger does not equal better.
The starting point for generating inbound traffic to your site is to create high quality, relevant content. Where to start when faced with a blank page or screen however can be a daunting task.