To get found and to deliver obvious navigation for your site visitors you need to make sure that your page URL, titles, headings (H1) and navigation are aligned with your users interests. These are your content labels. Poor labeling will … Continue reading
Category Archives: Inbound Marketing
Once you have added a business blog as another string to your online marketing bow make sure you are getting the best from the effort and resource you put into it. A business blog is not and end in itself … Continue reading
Hubspot have released their 2013 survey that examines what 3,339 marketing professionals from 128 countries have to say about inbound marketing. Have a look at what others are saying – how does your current online marketing activity compare? There are many … Continue reading
Interesting stats on changes in the way digital content is being consumed. If you are embracing content marketing for your business there are good pointers on the channels you should use and note how consumers are sharing via social media.
This infographic has more than a few telling points on where you should be looking to get the best from the effort you put into your social media channels. These were my observations. How do you measure up? (If you … Continue reading
You could be vulnerable, here’s what to do about it. WordPress Security Hackers are attacking WordPress sites. If you have a blog for your business there is a high chance that you are using WordPress, one of the most popular blogging … Continue reading
Have you checked to see where your audience really is? Its easy to say “we have a presence on the main social platforms or channels” but this infographic points out that different platforms have different profiles – you might need … Continue reading
Make sure your event or conference site is working hard to attract and engage potential delegates. Shameless plug here as this is a course I am delivering for The Media House. However if you think your site could be better … Continue reading
Twitter cards allow marketers to improve how their product pages look when tweeted. You may have already seen these enlarges tweets in your own twitter feed? Here’s how to get them for your own pages.
LinkedIn have rolled out a new feature that will be a great benefit to anyone who has been using the platform to engage with their audience. The new feature allows you to mention people and companies in status updates and conversations … Continue reading