A full day Copywriting for Events course for anyone who wants to write better copy for their event brochure or web pages.
Taking place on the 15th October in central London this full day course is suitable for any conference producers and marketing professionals who need to produce clear and compelling content that gets the readers attention and drives delegate registration.
Creating great effective copy is not easy it takes time and effort. If you attend this Copywriting for Events Course you can learn how to plan and use the right techniques to make your conference copywriting more effective and get some real results.
Improve your skills and immediate practical advice that you will be able to use right away on your own current events. Bring along samples of your current work and get useful feedback.
This post is a shameless plug as I will be the trainer for the day delivering the Copywriting for Events course for The Media House. So if your you would like to improve your copy and improve registration and sales for your event follow the link at the bottom of this post and book your place. (NB There are only a few places left!) Previous delegates have found the the course valuable and great value for money. I hope to see you there.
Copywriting for Events Course outline:
Core copywriting principles and how they apply to conferences
- Why do people attend conferences? Relating your copy to this
- Some core copywriting principles — AICDA and FAB
- Understanding your core conference proposition and your target market
Maximising the impact of the front cover
- Developing a powerful conference title and making the most of strap lines
- Developing a brand and applying it through the brochure
- How to use conference highlights and key speakers most effectively
- What else should be on the front cover — slashes, corner cuts, testimonials
Techniques for writing hard hitting brochure copy
- Bullet points, numbers and facts
- Effective use of buzzwords and jargon
- Evaluating the use of testimonials, PSs, and SIBs
Top tips for covering letters
- What sort of words — simple — not simplistic
- The use of PS’s
- Handwritten versus typed?
Translating your copy to the web
- Moving people through your site
- Linking conventions
- Creativity vs solid copy
- Editing for Length
- Copy for social media
- Content marketing
Creating effective emails and bloggs to sell your event
- Top tips on how to write a better subject line
- Language structure and style
- Building relationships through email