The starting point for generating inbound traffic to your site is to create high quality, relevant content. Where to start when faced with a blank page or screen however can be a daunting task.
Many of the businesses I work with face this dilemma . They have an existing website with plenty of brochure type content and want to step up to creating fresh regular posts that will engage with their target audience.
Adding a blog to a site will provide a platform to do this but then you need to find the content to fill it. What to talk about? And what tone or voice will be right for your business?
This post from Hubspot offers ten tips that will get you on the right path. In particular the comments on aligning what you write with your company’s buyer persona and establishing an editorial calendar.