Try this handy infographic to get your images the right size for the various social media graphics needed on different platforms. Avoid blurry logos or distorted portraits by getting the dimensions spot on for your chosen social channel. Continue reading
Moz have released their biannual findings from Moz’s Ranking Factors 2013 study. This follows on from the recent Search Engine Land Periodic table of Success Factors covered here a few weeks ago. Note the difference in wording here between SEO Ranking and SEO Success. Continue reading
When you create content for your site, social platform or blog don’t forget to ask yourself “why am I doing this?”. The answer should be – lead generation for my business or enterprise. Continue reading
Is you content marketing effective? If you have a website, blog or social page you will be involved to some degree in content marketing. If you have fully embraced the idea you may be creating your own video or producing white papers.
To some degree you will be involved in the creation of content but are you getting the best return on your efforts? Continue reading
Search engines favour (place higher in their SERP’s) those pages that give them the right signals. SEO may seem from the outside to be a rather mysterious and arcane art but getting the right combination of SEO success factors on your page will place your page higher. SEO is all about ensuring that your content works hard to send the right message to achieve that ranking. You have to be seen to get clicks. Continue reading
Content marketing is the current buzz and for good reason – it works. Articles that match the searches of your potential customers will draw people to your online presence. So understandably many businesses are keen to get started and get their articles read and traffic boosted. Continue reading
To get found and to deliver obvious navigation for your site visitors you need to make sure that your page URL, titles, headings (H1) and navigation are aligned with your users interests. These are your content labels.
Poor labeling will leave your visitor confused and probably frustrated as they endeavor to find what they want, struggling to match your language with their intent. Both of which are very likely to deliver a quick visitor exit. Continue reading
Once you have added a business blog as another string to your online marketing bow make sure you are getting the best from the effort and resource you put into it.
A business blog is not and end in itself but needs to be seen as part of your sales funnel. So consider for each post who the target reader is and how best to nurture them. Continue reading
According to Matt Cutts Google’s Head of Search Spam. (The good news is that they are all easy to get to grips with.)
As they are mistakes he is seeing most often it is well worth thinking about them and reviewing how you measure up. Continue reading