SEO ranking or success factors?

Moz's SEO Ranking Factors 2013 study
Moz’s Ranking Factors 2013 study

Moz have released their biannual  findings from  Moz’s Ranking Factors 2013 study. This follows on from the recent Search Engine Land Periodic table of Success Factors covered here a few weeks ago. Note the difference in wording here between SEO Ranking and SEO Success. Continue reading

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Content marketing effectiveness

Is you content marketing effective? If you have a website, blog or social page you will be involved to  some degree in content marketing. If you have fully embraced the idea you may be creating your own video or producing white papers.

content marketing effectiveness
content marketing effectiveness?

To some degree you will be involved in the creation of content but are you getting the best return on your efforts? Continue reading

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SEO Success factors

SEO factors
What are the SEO ranking factors?

Search engines favour (place higher in their SERP’s) those pages that give them the right signals. SEO may seem from the outside to be a rather mysterious and arcane art but getting the right combination of SEO success factors on your page will place your page higher. SEO is all about ensuring that your content works hard to send the right message to achieve that ranking. You have to be seen to get clicks. Continue reading

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Content marketing needs a calendar

content marketing needs a plan
Content calendar

Content marketing is the current buzz and for good reason – it works. Articles that match the searches of your potential customers will draw people to your online presence.  So understandably many businesses are keen to get started and get their articles read and traffic boosted.  Continue reading

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Match your content labels to your users intent

Content labels aid navigation
Get your navigation and labels right

To get found and to deliver obvious navigation for your site visitors you need to make sure that your page URL, titles, headings (H1) and navigation are aligned with your users interests. These are your content labels.

Poor labeling will leave your visitor confused and probably frustrated as they endeavor to find what they want, struggling to match your language with their intent. Both of which are very likely to deliver a quick visitor exit. Continue reading

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How hard is your business blog working?

Business Blog
Business Blog

Once you have added a business blog as another string to your online marketing bow make sure you are getting the best from the effort and resource you put into it.

A business blog is not and end in itself but needs to be seen as part of your sales funnel. So consider for each post who the target reader is and how best to nurture them. Continue reading

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