Have you checked to see where your audience really is? Its easy to say “we have a presence on the main social platforms or channels” but this infographic points out that different platforms have different profiles – you might need to realign your efforts.
Take a look at your target audience, personas or demographic against some of these findings – you might be suprised. You should also consider which channels are growing fast – make sure you are there before you miss the boat.
This is a great infographic is from iAquire partnered with Survey Monkey and offers some interesting insight into how social media is being used.