When you write your content always consider what you target audience will be looking for. Try and use the same terms they will us in their search. Refer to you keyword list and use those that have high volumes but avoid words that have low intent or are too general
Many searches begin with words like "how", "why", "what is" or "guide to". Creating content that includes these terms as well as answering the question will be a good match and rank well in search engine results. As a popular page they also attract many likes links, tweets and shares
If you develop a great "guide to" or " how to" article it can remain topical and popular for a very long time. The longer it remains the more likes share and tweets it will accumulate as well as lots of SEO friendly links to the page and your site. This type of article is often referred to as ‘Evergreen Content’ due to its long shelf life and consistent appeal.
Developing this type of higher traffic content will also have a positive effect on your whole site as it will (from a search engine perspective) share its status a a higher ranking page with all other connected pages. Thus improving visibility of your overall site online. Do remember to review from time to time so they don't become dated or irrelevant.
You have probable downloaded a selection of free rebooks yourself as they appear in many different fields and topics.
A good E-Book attracts links and will be shared on social media as well as generating ‘mentions’ all across the internet. A whole "book" is seen to have significant value and credibility
It does take more effort and time to produce however the mechanism for delivery is quite simple and the potential rewards high
Top 10 lists are a very popular format for content online. This could, for example, be the top ten tips from the best experts on your market or the top ten best sellers from you business.
You can provoke debate by asking if your audience agree/disagree. Also those mentioned are very likely to join in and share your content with their own networks.
Just search for "top ten" and see all the different variations you might use.
Setting up a Q&A page is also content marketing. By addressing concerns interests and queries that are common within your target audience you can develop a great page of content.
Provide good answers and there is a good chance that visitors who find those answers useful will share that information with others,posting or tweeting their satisfactionon or they might even link to your answer.
You can also extend this to answering questions on other sites or forums
If you post regularly on issues and developments that are specific to your product, business or industry sector you can make a name for yourself as good news source. This will attract new and repeat traffic to your site.
Timely and topical news items make very good content to be shared via social media. For example you might post content whilst you are at an industry event or trade show .
Consider who you know with an opinion on your contact list and collect quotes or comments you can use in your post.
If you can identify information, data or statistics in your market that is of interest to your audience then a good infographic might be a good content item for you to produce. You might also consider processes that can be better explained in a visual format
Complex issues can be made simple which makes your infographic attractive to your audience appreciated and ideal for sharing either via social networks or by posting links linking to your site or blog.
Have a look here for ideas visual.ly
A really comprehensive article which covers every aspect of a topic is a good way to attract visitors and to gain a good number of inbound links. Think about a number of smaller articles that might look at different aspects of a topic then consider how they would look if they were all put together in one larger piece?
When presented with the two options you can see that it is the larger one that visitor would be more inclined to link to or to share with their social network.
Content marketing is not restricted to the written word. Any material which can be used to engage with your target audience is definitely part of content marketing.
Both video and audio can be great mediums to spread your message, share your skills and knowledge whilst at the same time promoting your business, product or service. Very often you will find that you can reach different segments of you audience who might not otherwise see different formats. Don't forget to add supporting text on pages that contain the video or audio.
You don't have to have to use a lot of expensive tools to produce great content. In fact everybody who has a smart phone can make a short engaging video clip - even a few minutes showcasing a skill or location for example can be a great informative piece of content. You might even consider very short clips using an App such as Vine.
Not all will work for you so think about what will work best for your brand, product or service and what time or resource you have available. Do experiment you might be surprised!
If you think that your content could improve or you would like some extra affordable support in creating a content plan, producing content or getting it online on a regular basis why not get in touch?