Search Engine Objectives
Search engines want to surface the best possible content for their users and to do this employ complex algorithms to establish how a page ranks which involve several hundred different elements. These are constantly changing and under review as they seek to improve how they perform. It is worth noting however that some elements are more important than others. Bear in mind that the Google index is now “mobile first” rewarding sites that are lean speedy and responsive also security in the form of https: is very important.
Another concept to add into the mix is linking. Each site that links to you will be considered a vote, recommendation or an endorsement of your page – this will contribute to a better ranking. However not all votes are equal, highly rated authoritative sites such as large institutions or reputable sources such as Wikkipedia or educational sites (.edu) contribute more credibility to your page and the reverse is also true where links and connections from very lowly sites or “bad neighbourhoods” such as a spammy paid listing or purchased links can have a negative effect.
The search engine optimisation of your page or site for the major search engines needs to match those parts of the search algorithm that carry the most weight and impact for your ranking. Get it right you can drive high volume traffic – get it wrong and you content can remain hidden with little or no visibility. H P C can help you navigate this complex area, finding a path to better visibility.