Time for an MOT?
Keeping your website up and running can take a large sum out of your marketing budget. If it is not effective you might not be getting the best value or return for your online investment. If your site has been online for some time it may well be out of sync with your current marketing needs. Equally it may have fallen behind on what is required to rank well with search engines (who are constantly changing their methods for determining which pages come top or the pile).
Social media platforms continue to proliferate and as a result your target audience may have shifted to new areas. If you haven’t tried anything new recently you could be out of touch.
A site evaluation from HPC will deliver you a report that will show you where you are missing out, how to improve existing pages and suggestions for new development. All of which will give you a much better return on you current expenditure.
The review process
To start we would meet with you to gain a good understanding of your business and your marketing objectives. Also an understanding of your target audience and the “personas” appropriate for your site. This can be in person or over the phone.
Access to your analytics and webmaster tools is helpful to help add accurate quantitative detail and insight to the report. We then use this information to assist our evaluation and review of your website.