Managing content at UBM

Interesting interview with UBM Chief Content Officer Adrian Barrick. Looks at how they are changing the way they see content in their business.

This comment stands out: “Marketing services is a good catch-all for what we do”

Content online is marketing.

Read the whole article here: http://www.themediabriefing.com/article/2013-01-29/adrian-barrick

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