Small and local business should be looking to boost (or get started on) their digital marketing strategies. If you feel intimidated by the thought of competing with larger and often better funded organisations – don’t. In digital marketing bigger does not equal better.
With relatively low costs to participate local businesses can leverage their own specialist or niche knowledge and ideas. Being small and nimble can deliver engaging content and interactions that your larger rivals cannot match.
Here is a quote from an Econsultancy post yesterday on this topic
They (SME’s) should embrace the new social aspects of their digital marketing campaign as a natural extension of what they’ve always done to expand their business in the offline world: drumming up contacts and prospects through active networking.
Plan ahead, avoid being too short term and you can gain significant benefits for your business. You can keep costs under control by using external resources to boost your in house team only when you need it.
If you want to get started on your digital marketing and would like some extra help get in touch