hastag survey

Good reasons to get your #hashtag right

An interesting survey published by Radium One shows just how valuable it can be to get the right #hashtag for your tweets. Using them will improve engagement and gives you a great tool to help your audience share your message. 

Make sure your chosen tag is relevant and unique to you.

The survey, which evaluated how (494) consumers perceive, value, and use hashtags.

Key Findings

  • 58 percent of respondents utilize hashtags on a regular basis, and 71 percent of regular hashtag users do so from their mobile devices

  • 43 percent of respondents think hashtags are useful and 34% use them to search/follow categories and brands of personal interest

  • 51 percent of respondents would share hashtags more often if they knew advertisers awarded discounts for sharing product based hashtags

  • 41 percent of respondents use hashtags to communicate personal ideas and feelings