Referrals are a powerful online lever that can really drive sales. These three stats tell the story:

  • Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot).
  • Out of 53% of consumers who said they use Twitter to recommend companies or products in their tweets, 48% bought that product or service (SproutSocial).
  • 70% of active online adult social networkers shop online, 12% more likely than the average adult internet user. (Nielsen).

The challenge is what to do about it.

  • Do you you have social influence online to promote and encourage¬†referrals?
  • Have you a suitable online presence that can convert¬†recommendations into sales?

Whatever the size or your business encouraging, harnessing and exploiting social influence has a lot to offer.

If you want some extra resource to do better in this area get in touch.